To apply perfume properly: hold the bottle 15–20cm from clean, moisturised skin and spray pulse points (wrists, neck, chest). Use 2–4 sprays for EDP, more for lighter EDT. Don't rub it in, and reapply lighter fragrances after a few hours.
Where to spray
Apply to pulse points — inner wrists, base of the neck, behind the ears, inner elbows and the chest. These warm areas diffuse the scent gently. You can also mist your hair or clothes for a longer-lasting, softer effect.
How many sprays
For an EDP, 2–4 sprays is plenty; for a strong Extrait, 1–2; for a light EDT, 4–6. Powerful 'beast mode' fragrances need fewer sprays than they seem to — over-application is the most common mistake.
The right distance and technique
Hold the atomiser 15–20cm from the skin so the fragrance lands as a fine, even mist rather than a wet patch. Spray, then let it dry — never rub your wrists together, as this crushes the delicate top notes.
Apply to clean, moisturised skin
Fragrance performs best on freshly washed, moisturised skin. Apply within a few minutes of showering, ideally over unscented lotion, to lock in the scent and maximise longevity.